Today, internet search engine giant Google rolled out its new privacy policies that will allow the company to harvest an unparalleled amount of data from its product users. For example, any data typed into the query search may be used to suggest relevant ads or videos to the associated user.
While many are against pooling data from different sources to target specific Google users with this kind of precision, reports state that the company's new policy will not significantly affect those who deploy Google-operated enterprise, education or government applications.
According to Google representatives, enterprise applications already have built-in interoperability, and enterprise users can rest easy because as long as different logins exist for business and personal accounts, information will not be shared between the two.
However, according to John Pescatore of Gartner Inc., many small and medium sized businesses do not make the distinction, using one Google account for both work and personal purposes, compromising the enterprise protection Google describes.
"Google isn't an enterprise IT provider. It's a consumer-grade advertising provider," said Pescatore. "Enterprises have to be very careful when they enter into contracts for Google services that they make sure they're getting all the liability protections and agreements that they'd seek if they were looking at Microsoft, Oracle, IBM or anybody else."
While a business could help protect itself by making sure that an enterprise's Google contract contains language specifically detailing parameters of privacy protection, Ohio companies seeking added safeguards would benefit from deploying the services of a Columbus IT partner that can provide network security services.
With 24/7 security monitoring and a range of intrusion services to protect businesses of all sizes, a Columbus IT partner can provide business officials with peace of mind knowing that barriers exist to block any negative fallout generated by the new Google policy.