Before the smartphone and tablet revolution of the last few years, BlackBerry was the standard for business mobile gadgets and bring-your-own-device (BYOD) strategies. The emergence of the iPhone and Android devices has knocked Research In Motion (RIM) – the developer of BlackBerry – down a few pegs in the overall market.
The company has a few bullets left in the chamber, however, as they have announced the release date for the BlackBerry 10 operating system. On January 30, 2013 the new solution and two smartphones that use it will hit the market.
The new platform is considered a complete overhaul of existing systems. According to RIM CEO Thorsten Heins, the company has been working to bring innovative features combined with a best in class browser, a rich application ecosystem and cutting-edge multimedia capabilities. He went on to say that the BlackBerry Flow user experience will be unlike anything on the market today.
On top of the devices and platforms, BlackBerry has also announced that they have already secured a U.S. government security certificate. This is the first time the company has been awarded such a thing prior to the device being available commercially.
“Achieving FIPS certification for an entirely new platform in a very short period of time, and before launch, is quite remarkable and a testament to the dedication of our security team,” said David MacFarlane, security certifications director at RIM. “BlackBerry 10 will deliver security, a superior user experience, the ability to separately manage corporate and personal data on the same device and ease of manageability for IT managers in an enterprise or government environment.”
If BlackBerry is going to get back into the market, it is only a matter of time before IT deartments need to sart dealing with them. Companies in Ohio that are looking improve BYOD strategies would be wise to partner with an IT consulting firm.
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